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The dirt in MLK Jr.’s grave is well-rolled

Martin Luther King III and Dexter Scott King have sued their sister, Bernice King,  CEO of the Martin Luther King Center for Nonviolent and Social Change, for the right to sell their father’s Nobel Peace Prize and family Bible.

In a statement, Bernice King said she is “appalled and utterly ashamed, I am frankly disappointed that they would even entertain the thought of selling these precious items. It reveals a desperation beyond comprehension. As Mark 8:36 teaches, “For what does it profit a man to gain the whole world and forfeit his soul?”

Our Father MUST be turning in his grave.

Too late.

Dexter King, second son of the famous civil rights crusader, had a dream. He wanted to turn his father’s legacy into a cash machine like Elvis Presley’s. So six years ago, he made two visits to Graceland, Presley’s Memphis home, to find out how to turn his dream into dollars. And now the younger King’s vision is finally taking shape.

Images of his father, the Rev. Martin Luther King Jr., are being used in commercials for Atlanta-based Cingular, a cellular telephone company, and Alcatel, a French telecommunications company. King’s “I Have a Dream” speech, once a soul-stirring appeal to America’s conscience, is now nothing more than a cheap appeal to the nation’s never-satiated appetite for the latest consumer gadget.

In the Cingular commercial, King’s words are heard alongside those of Kermit the Frog.

Just last year  family refused to grant the foundation which raised $100 million to erect a statue of their father a license to continue using the name “Martin Luther King Jr.” They had already charged the foundation about $800,000 for use of his words and image.

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