New Line/Warner Bros’ Rock Of Ages (3,470 theaters) fell to earth with a thud. … I suspect the problem was casting. Russell Brand has been repellant to moviegoers, while Tom Cruise as iconic rocker proved just too incredulous for audiences. The PG-13 musical is looking to open to only $15.5M this weekend after taking in just $5.3M Friday. … There’s just no way to save this s(t)inker with hack director Adam Shankman at the helm: weekend gross may fall below $15M.
Columbia/Sony’s That’s My Boy (3,030 theaters) starring Adam Sandler also was bottoming. … Weekend gross may fall below $12.5M.