ATL Contrarian

Has the tide turned against dopey musicals and Adam Sandler?

I’m cautiously optimistic.

New Line/Warner Bros’ Rock Of Ages (3,470 theaters) fell to earth with a thud. … I suspect the problem was casting. Russell Brand has been repellant to moviegoers, while Tom Cruise as iconic rocker proved just too incredulous for audiences. The PG-13 musical is looking to open to only $15.5M this weekend after taking in just $5.3M Friday. … There’s just no way to save this s(t)inker with hack director Adam Shankman at the helm: weekend gross may fall below $15M.

Columbia/Sony’s That’s My Boy (3,030 theaters) starring Adam Sandler also was bottoming. … Weekend gross may fall below $12.5M.

atlmalcontent

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One response to “Has the tide turned against dopey musicals and Adam Sandler?”

  1. Jack Straw

    Haha! Any idea how much “Rock of Ages” cost? Somebody is gonna lose their ass, unless the French (inexplicably) love it.

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