I’m beginning to wonder if Jennifer Lopez, who likes to remind everyone she’s the realest, most unassuming celebrity on the planet, has ever been to the Bronx.
The commercial shows Lopez “driving a Fiat 500 Cabrio as she travels through the streets of Manhattan to the Bronx where she grew up,” according to a Fiat press release heralding the TV spot. The commercial, produced by Doner, a Michigan-based ad agency, purportedly “explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster.” Fiat boss Olivier Francois also joins the artifice, claiming, “We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by.”
From a distance, it appears. According to The Smoking Gun, that’s a body double driving the Fiat around the cliche-strewn block, not Lopez. She filmed her close-ups in Los Angeles.