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say it ain’t dough(nut)

U.S. News and World Reports lists 15 major brands that might not survive 2009.

Brace yourself.

Krispy Kreme. (KKD; about 4,000 employees; stock down 50%). The donuts might be good, but Krispy Kreme overestimated Americans’ appetite – and that’s saying something. This chain overexpanded during the donut heyday of the 1990s – taking on a lot of debt – and now requires high volumes to meet expenses and interest payments. The company has cut costs and closed underperforming stores, but still hasn’t earned an operating profit in three years. And now that consumers are cutting back on everything, such improvements may fail to offset top-line declines, leading Krispy Kreme to seek some kind of relief from lenders over the next year. 

Six Flags, Blockbuster and Sirius XM are among the other companies in danger of folding.

(via Fresh Loaf)

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1 Comment on say it ain’t dough(nut)

  1. Look at the bright side: If Krispy Kreme folds, the local bakeries will get a ton of business.

    [It naturally follows that I can't name a single, doughnut-making bakery in town.]

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