it’s all about the billboards
Speaking of craven radio promotion: WSB even made meteorologist Kirk Melhuish change the spelling of his last name so that it could create billboards that say “when the weather turns hellish, rely on Mellish.”
My surname is easily rhymed, though that can be overrated. Witness these leftover slogans from my unsuccessful campaign for 5th grade class president:
“They’re coming from the moon to vote Chris … “
“Don’t be a goon. Vote for …”
In retrospect it probably wasn’t a good idea to suggest voter fraud, or to insult undecideds.