ATLmalcontent

Count me among the Braves loyalists who’d prefer seeing the tomahawk chop retired. It was fun for a spell, but it’s tired — very, very tired.

Unfortunately, it’s not going away anytime soon, not if a corporate-sponsored giant cow has its way:

The Braves liked the idea because the cow enhances the fan experience, said Derek Schiller, executive vice president of sales and marketing for the club.

The Coca-Cola bottle at Turner Field shoots off fireworks after home runs. An AT&T sign keeps track of strikeouts. The cow adds another interactive element.

“I think it’s going to be a great complement to the stadium,” Schiller said.

“It supports what is a very well-known and famous fan activity, doing the tomahawk chop. It fits well with the Braves culture and with Turner Field.”

O-kaay.

I’d like to think Braves fans will refuse to follow the bovine’s prompting, but considering the enthusiasm for the Home Depot tool race, I’m skeptical.

This isn’t the first time the franchise has saddled us with a PR embarrassment (from 1990):

This year, the most spirited topic of discussion about the Braves is whether the team stooped to humbling self-parody by choosing the goofball television pitchman and aspiring movie star Ernest P. Worrell (”Know what I mean, Verne?”) as its advertising spokesman for the year.